Steady with Shane — Shane Ross Lao

How I work

Hi, I'm Shane.

I enjoy making businesses easier to run.

My career has taken me through HR, executive support, project management, Amazon brand management, and now AI and automation.

Looking back, every role taught me the same lesson:

Businesses grow when their systems grow with them.

Today I help founders simplify operations, remove repetitive work, and build practical systems that support long-term growth.

My journey

HR

→

Executive Support

→

Project Management

→

Amazon

→

AI and Automation

→

Helping founders build better systems

✦

Steady and reliable

The kind of teammate who quietly makes sure things get done, week after week.

◐

Detail-oriented

Catalogs, calendars, and workflows that never drop a thread.

⚙

Systems builder

Turns repetitive tasks into elegant automations that just work.

Primary focus

Less busywork. More time for what matters.

I'm currently focused on helping local service businesses simplify the work happening behind the scenes.

From lead capture and follow-ups to appointment booking and internal workflows, I'm building practical systems using GoHighLevel, AI, and automation that save time without making work more complicated.

Wellness and BeautyHVACChiropracticRoofingMed SpasHome Services

Lead Capture

Landing pages connected to your CRM so every enquiry lands where it should.

Follow-up Systems

Automated emails, SMS, reminders, and nurturing sequences that keep conversations moving.

AI Receptionist

Friendly AI assistants that answer questions, qualify leads, and help book appointments.

CRM Organization

Pipelines, tags, workflows, and customer journeys that keep everything organized.

Team Automations

Connect the tools your team already uses to reduce repetitive work.

Custom Workflows

Every business is different. I enjoy understanding operations before building a solution.

Learning in public

I'm intentionally building demo projects for local service businesses to better understand how AI and automation fit into real day-to-day operations.

Every workflow teaches me something new.

Every project helps me become a better partner for future clients.

If you're open to exploring ideas together, I'd love to connect.

Sample work

Real workflows, GHL builds, and automation demos. Take a look at what I've been building.

View Sample Work

Tech stack

GoHighLevel · Advanced n8n · Intermediate Zapier · Intermediate Make · Intermediate Claude AI · Advanced ChatGPT · Advanced Gemini · Intermediate GitHub Copilot · Intermediate Manus · Intermediate GitHub · Intermediate Vercel · Intermediate Supabase · Beginner Airtable · Beginner Meta Cloud API · Beginner Google Cloud · Beginner OpenAI API · Beginner Lovable · Intermediate Replit · Beginner Landing Page Builders · Intermediate Notion · Intermediate ClickUp · Intermediate

Core experience

Looking beyond the ads.

Amazon taught me to think beyond individual metrics.

When performance changes, I don't immediately blame PPC.

I look at the full customer journey, from search visibility and conversion to pricing, reviews, inventory, profitability, and customer behaviour.

Because every metric tells part of the story.

Together, they reveal the real opportunity.

What brings people to me

Sales dropped?

Ads spending too much?

Not getting found?

Conversion slipping?

Catalog getting messy?

Launching something new?

Proficiency

Amazon PPCIntermediate

Helium 10 / Data DiveAdvanced

Catalog and Listing SEOAdvanced

A+ Content / Brand StoreIntermediate

CTR and CVR ImprovementAdvanced

Working with me looks like

Looking beyond the numbers to understand why performance changed.
Turning weekly data into clear priorities.
Collaborating closely with PPC, creatives, and leadership.
Bringing consistency, ownership, and calm execution.

Amazon Client

“

Margins have more than doubled since you took over. Let's keep that momentum going and focus on scaling, especially with all the new products coming in. The goal is to push toward $70K per week by year end. Thanks as well for working closely with Abby and showing her the ropes, that teamwork is making a big difference.

Brand Owner

Amazon Client, Sep 2025

Operations partnership

Great systems still need someone keeping them moving.

Alongside automation and Amazon, I support founders behind the scenes through project coordination, reporting, documentation, communication, and day-to-day operations.

Think of me as someone creating breathing room for your business.

Protect Your Time

Triage, scheduling, and follow-ups so your calendar works for you, not against you.

Turn Data Into Decisions

Weekly data pulls, dashboards, and tidy trackers you can actually act on.

Keep Projects Moving

Keeping stakeholders aligned, deadlines visible, and next steps clear.

Build Better Operations

File systems, playbooks, and the quiet infrastructure of a calm business.

Support Your Brand

Content scheduling, community replies, and light design support that keeps your presence consistent.

The Human Layer

Automation handles repetitive work. I help manage everything in between.

Toolkit

Google WorkspaceAdvanced

CanvaAdvanced

Social MediaAdvanced

ClickUpIntermediate

SlackIntermediate

We might be a great fit if...

You're wearing too many hats.
Your business is growing faster than your systems.
Repetitive work is slowing your team.
You want someone who thinks with you, not just for you.
You value reliability, ownership, and long-term partnership.

What people say

EA / Ops Client

“

I really appreciate you handling the calendars, the data, the scheduling, keeping the whole thing running week to week. You handle a lot of the behind-the-scenes that I don't have to, and that frees me up to keep growing the business. Thank you for being steady and reliable. It really does mean a lot.

Founder

Online Business

Corporate

“

Shane is one of the most reliable employees I have worked with. Very keen to details, makes sure the work gets done and delivers more than what you expected. You give her the tasks and she'll make it happen.

Erik E.

Operations Head

Corporate

“

I had the pleasure of working with Shane as my Associate Project Manager and she was an invaluable asset. Highly organized, detail-oriented, and proactive. Her ability to coordinate with stakeholders, anticipate challenges, and provide solutions made my job much easier.

Arjoe L.

Business Unit Head

Get in touch

What's slowing your business down?

You don't need to know whether the answer is Amazon, AI, automation, or operations. Start with the problem. We'll figure out the best solution together.